Business Environment Essay Example | Topics and Well Written Essays - 500 words - 3

Business Environment - Essay Example The firm has developed its brand through the high quality food and service that it offers to all its customers. The firm has been able to capture a desirable percentage of market shares in terms of food market and on the other hand Waitrose has also gained its importance in the organic food market and fish market. This British supermarket chain which is partnership firm has an employee base of 91,000 (Randall and Seth, 2011).The organization operates on the concept of centralized decision making. Albam a small high street retailer was founded by Alastair Rae and James Shaw who have proved to be great partners through their decision making approach and strategy formulation. Both of them worked together with all its workers so as to deliver the best services to all its customers and position themselves as a strong brand in the market (Pride, Hughes and Kapoor, 2011).The retail business of Albam is focused towards developing sophisticated and practical menswear that is aligned with the ever changing fashion scenario. The small retailer has extended its branches into two other locations in London. The business ownership structure of this small retail firm is that the owners and staff aim at providing personal service to all its customers. The staffs get feedback from the customers and on that basis they develop their designs so that they are able to retain their customers and create more of timeless fashion (Menipaz and Menipaz, 2011).Thus it can be stated that ownership structu re of Waitrose which is a big firm, is completely different with that of a small firm such as Albam. In case of Albam the focus towards customer loyalty and dealing individually with customers but on the other hand the owners of Waitrose are more aligned towards smooth running of the subsidiary by enhancing their level of service through providing online facilities to all its customers (Heskett, Sasser