Analysis of a business Essay Example | Topics and Well Written Essays - 1250 words

Analysis of a business - Essay Example These changes are due to the new paradigm brought about by the advancement of the internet technology which links employees all over the globe and the more intense competition which requires business organizations to seek for more knowledgeable and skilled individuals to take up posts. In the case of Starbucks, employees will likely be influenced by the three trends above except flexibility in work place that allows the workforce to do their tasks at the comfort of their homes. It should be noted that as the leading coffee shop does not only offer coffees but excellent service, employees need to interact with the customers to deliver this service. However, employees will need to upgrade their skills by undergoing retraining. Starbucks might also opt to further diversify its workforce to pool and utilize different expertise of various groups in its operations. The rapid economic development also posts huge opportunities for Starbucks. It can be noted that the once poor countries in Asia are becoming more developed. This leads to the creation of jobs and the rise in disposable incomes. Starbucks is now poised to pursue geographic expansion in countries like China and India (Geoffrey 1). These nations are currently showing fast growths in their GDP due to business process outsourcing. Technolog Technological developments constantly changes companies' business model including Starbucks which have re cognized the gains of employing a brick and mortar industry. One of the most significant changes in the business environment of Starbucks due to technology improvements is higher productivity in coffee farming. McKinsey's quarterly study reports that the coffee industry's cost structure has significantly improved due to the productivity enhancing innovations such as "cultivation of less frost-prone areas, better mechanized harvesting, and increased irrigation" (Campbell 1). As the globe is clamoring for business practices to build on sustainable development, Starbucks faces the challenge being environment friendly. It should be noted that environmentalists adheres to the preservation of the natural resources and is currently intensifying their thrust for this. In political aspect, countries are more and more integrated due to the establishment of free trade zones and blocs to facilitate the flow of products, services, and investment in each nation. This poses opportunities for Starbucks as it imports its coffee beans from farmers abroad. It will also help Starbucks in its expansion strategies. 2. Identify the policy the organization has regarding business ethics and social responsibility. Starbucks, recognizing the need for sustainable development, has readily embraced societal marketing. The world's n umber one specialty coffee retailer adheres to business ethics and social responsibility. Starbucks' president and CEO Orin Smith states that "social responsibility is not just an add-on to our business" but "an essential part of who we are" (Asmus 3). Starbucks pursues business ethics and social responsibility through its fourfold strategy which includes improving social and economic condition for coffee farmers; minimizing environmental impact; making a positive contribution on where it does business and providing a great work environment for its employees. True to these commitments, the company has launched projects and programs to

Drawing on your Mulvey and Neale readings, as well as Tasker's Essay - 2

Drawing on your Mulvey and Neale readings, as well as Tasker's discussion, analyse the representation of masculinity in one of - Essay Example As evident in the film, masculinity has both physical and mental power over femininity. According to Carroll, John McLane in the Die Hard series is a prime example of this: ‘studies in the film field pay specific attention to the Herculean physical performances and spectacular body appearances of starring characters’ (Carroll, 2003, p. 54). Although heroines play important roles in many successful films, most of these female characters are known only in relation to the male hero. This is in part due to male domination in our society. This paper will analyse the representation of masculinity in Die Hard 2. This analysis will incorporate a survey from the works of Mulvey (1975), Neale (1983) and Tasker (2004). Die Hard 2 focuses on the story of a New York police officer, John McLane. The opening scene is set on Christmas Eve, when McLane visits his distant wife, who lives in Los Angeles (Gates 2006, p. 35). McLane has what Rzepka and Horsley (2010, p. 89) term as ‘un resolved issues’. It is because of these issues that McLane is not on good terms with his wife. Upon McLane’s arrival, he finds his separated wife at an office Christmas party; however, supposed political terrorists invade the building. The film then portrays the heroic acts of John McLane so that he can save his wife from the terrorists. In Die Hard 2, as in many action movies, masculine characters are portrayed with virile physical prowess and social dominance. Another important aspect of masculine heroes is their excessive aggression. Prior studies concerning Hollywood’s presentation of male genres have characterised Die Hard 2 as a male-driven action movie, with the ‘presentation of the lead hero as a macho man’ (Milestone & Meyer 2012, p. 50). This is due to McLane’s spectacular ability to wrestle his enemies, which is a trait of the hero in male-driven films. In fact, Carroll (2003, p. 79) comments that the ‘physical masculinity o f an action hero gives a preferential tone for the action narrative’. It should be noted that the audience accepts heroism fron male characters in filmst whil, female heroism is less acceptable to movie audiences (Le Guin, 1993, p. 5). This is because of the notion that males are physically and mentally stronger than females. Rzepka and Horsley (2010, p. 61) define masculinity in film as ‘an opinion that a film-maker intends to deliver that involves physical prowess, sexual virility and aggression’. Gates (2006), Bould (2005) and Berg (2002) all support this idea in some form or another. Gates (2006, p. 58) argues that Die Hard 2 focuses on physicality; the way that McLane is displayed as a hero ‘forms a vital ingredient of a film’s visual effects’. On the other hand, Bould (2005, p. 59) states that literature on action heroes discusses the body above sexuality, race, class and nationality. In a different manner, Berg (2002, p. 80) believes that critics largely applauded the Die Hard series due to ‘John McLane’s ability to withstand physical assaults despite his age’. Thus, the physical appearance of the hero plays an important role in attracting audiences to action-oriented films such as Die Hard 2. To prove this point, imagine if Rowan Atkinson were to play the hero role in the film. While he is widely accepted among the public as a comedian, he has never been shown as a serious action or romantic hero. This is probably due to the weaker physique of Atkinson compared to that of typical action heroes. One thing that cannot be argued against is